ABOUT THIS PROJECT
Concerning the challenges of the new rental, especially in the luxury market, this project has the idea to create a new feature on the Cartier website that enables users to bespoke their pieces. Firstly, the idea was to establish a more close approach by an intuitive Q&A fundamental in AI that's able the platform to provide a selection of products that best match with the customer's needs. Also, the customer would customize their pieces by choosing the gold color, gems, and cravings. The main goal was to break the boundaries of online shopping and provide a creative solution to new customers' needs.
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