ABOUT THIS PROJECT
Carol Bassi Jewelry is a luxury jewelry brand based in Brazil. My goal is to deliver creative and innovative designs to a modern audience by delivering a “daily easy to use” jewelry that empowers women.
Over 8 years I have been holding a successful project that put me in the most challenging position of my life.
I was responsible for the concept, branding, and marketing, as well as, jewelry design, financial reports, and sales. After a while, I held a dream team that enabled me growth by reaching new markets and maximize the brand's results.
The brand archived a significant size in both online and offline markets. Optimized social media campaigns through improvements in search engine effectiveness increased the number of visitors by 200%.
I Managed the design, development, and online marketing strategy for the website and social media companies.
I Developed brand ideas and new web tools for jewelry customers and I create and friendly web interface that improved conversions.
NUMBERS
+ 30 collections launched
+ 100 published works (including magazines, newspapers and websites)
+ EBITDA: 20% approx.
+ $100k donated to social causes
PRESS
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